Performance marketing for stores and growth-focused companies
Turn ad spend into growth you can understand and scale.
I help stores and companies find wasted spend, improve tracking, and build campaigns and landing pages that connect every marketing decision to a measurable outcome.
30 minutes · No obligation · A clear next step
Hands-on experience across the platforms your customer journey depends on
- Meta
- TikTok
- Snapchat
- GA4
- GTM
- Shopify
- Salla
- Zid
Experience in numbers
Practical experience, not broad promises.
Accumulated work across paid media, tracking, landing pages and social account management.
0+
Years
In marketing and digital performance
0+
Clients
Across multiple industries
0+
Campaigns
Planned, launched and optimized
0+
Social accounts
Managed hands-on
0
Service markets
Egypt, Saudi Arabia and UAE
Proof of experience
Brands I have previously worked with.
Experience across e-commerce, healthcare, consumer products and professional services.
7th Bird
Ruwaa
Al-Afia Medical
Rance
Sleepmod
Remal Aljazeera
Sari
Hayat Clinics
Pet Care
Case studies
A result makes sense only when you understand the story.
Every project starts somewhere different. We diagnose the issue, change the system and measure the indicators that serve the business goal.
01
E-commerce
Turn isolated campaigns into a measurable buying journey.
Before the system
- Spend split without a single view
- Pages that miss buying objections
- Incomplete tracking
After the system
- Campaigns structured by intent
- Clearer message and page
- Measurement from ad to order
Measured through
BudgetCPAROASRevenue
02
Healthcare
Build trust before a patient books or starts a conversation.
Before the system
- Broad reach with no service split
- Messaging that misses patient concerns
- No lead-quality measurement
After the system
- Campaigns by service and need
- Content that answers key questions
- Ads connected to booking or contact
Measured through
LeadsCPLCTRBookings
03
Companies & B2B
Reduce distraction and turn interest into a sales opportunity.
Before the system
- A generic offer for every buyer
- Channels working in isolation
- Reports without a next decision
After the system
- A message tied to a clear problem
- A connected channel journey
- Metrics linked to opportunity quality
Measured through
SpendCPALead qualityPipeline
To respect client confidentiality, budgets, account screenshots and CPA, ROAS, CTR and revenue results are shared during the call only when permission allows.
Services
Everything required to turn traffic into measurable growth.
Ads do not work in isolation from the page or tracking. Each service supports the next stage of the customer journey.
Meta Ads
Campaign structure, messaging and creative testing built for more efficient demand.
Less waste and better acquisition cost
Explore serviceGoogle Ads
Capture existing demand and turn search intent into measurable sales opportunities.
Reach customers who are searching now
Explore serviceTikTok Ads
Fast creative testing with a clear journey from the view to the action.
Faster learning and stronger messages
Explore serviceLanding Pages
Clearer messaging and a faster experience that helps visitors take the next step.
More conversions from current traffic
Explore serviceSEO
Structure and content that build durable visibility for high-intent searches.
Compounding high-intent demand
Explore serviceAnalytics
Reporting that connects channels to conversions and explains what happened and why.
Decisions based on clearer data
Explore serviceTracking
GA4, GTM and pixel setup that follows the journey from click to outcome.
More accurate campaign measurement
Explore serviceHow I work
Five steps from wasted spend to clearer decisions.
A clear plan, direct ownership and optimization that continues after launch.
- 01
Audit
Review accounts, tracking, offer, page and conversion journey.
- 02
Strategy
Define priorities, hypotheses and success metrics before increasing spend.
- 03
Implementation
Build the campaigns, messaging, pages and measurement setup.
- 04
Optimization
Review the data and solve the largest point of leakage first.
- 05
Scaling
Scale what proves its value and stop what does not support the goal.
Why work with me?
Choose the engagement model that fits your stage.
A practical comparison to help you choose without diminishing any model.
| Criteria | General freelancer | Agency | Working with Wasseem |
|---|---|---|---|
| Communication | Usually direct | Through an account manager | Direct with the consultant |
| Scope | Often one task or specialty | Multiple services and a larger team | Ads + page + tracking under one strategy |
| Decision speed | Depends on availability | Moves through several layers | A short, data-led decision loop |
| Reporting | Varies by freelancer | Periodic reports | What happened, why and what comes next |
| Best fit | A defined task | A project that needs a large team | A business spending on ads that wants a direct partner |
FAQ
Clear answers before you decide.
What you need to know about the process, measurement, budget and first step.
Who is performance marketing for?
For stores and companies that want to connect ad spend to sales or qualified leads, not just reach and engagement.
What is included in the free strategy call?
We review your goal, current channels and clearest bottleneck, then decide whether there is a fit and a sensible next step.
Is this suitable for a new business?
It depends on offer clarity, budget and sales readiness. Sometimes building the foundation should come before launching ads.
Which platforms do you manage?
Meta, Google, TikTok and Snapchat, together with the tracking and analytics required around each platform.
Can you audit existing ad accounts?
Yes. The audit reviews account structure, tracking, creative, audience and the experience after the click.
Do you work with GA4, GTM and pixels?
The scope can include setting up or reviewing GA4, GTM, Meta Pixel, TikTok Pixel and the relevant measurement tools.
Do you build landing pages?
Yes. Messaging, structure and UX are designed to reduce distraction and improve conversion quality.
Do you offer SEO?
Yes, including technical structure, content and visibility for high-intent searches.
Do you work with Shopify, Salla, Zid and WooCommerce?
Yes. The store can be connected to the appropriate advertising, tracking and analytics stack.
How do you measure campaign success?
By the business goal: acquisition cost, conversion value, ROAS, lead quality or actual revenue.
Do you guarantee a specific ROAS?
No fixed marketing result can be guaranteed. Performance depends on the offer, market, margin, budget, creative and buying experience.
How quickly will results appear?
It varies by channel, data volume, buying cycle and account condition. Realistic expectations are set after the audit.
Is there a minimum budget?
There is no universal number. The right budget depends on acceptable acquisition cost and the data required for a valid test.
Does the work include ad creative?
It can include messaging strategy, creative direction, copy and campaign content development depending on scope.
Will I receive reports?
Yes, but not numbers without context. Reporting explains what happened, why it happened and what decision comes next.
Can we work remotely?
Yes. The stated service area includes Egypt, Saudi Arabia and the UAE, and delivery can be fully remote.
Can you take over an active account?
Yes, after reviewing access, historical data and tracking quality before making major changes.
What is the first step?
Book a free strategy call or send your business details on WhatsApp so we can identify the first issue worth solving.
Next step
Before increasing the budget, make sure the system is worth scaling.
Book a free strategy call to review your goal, what is happening now and the closest opportunity to improve performance.
- A first review of the business goal
- Identify the clearest point of waste
- Recommend a practical next step